David Costa graduated with a Bachelor's Degree in Management from Nova School of Business and Economics and a Master's Degree in Marketing from ISCTE Business School. They have worked in the digital marketing field since 2010, specializing in Paid Media while holding roles in major advertising agencies like IPG, WPP, and OMG. Currently, David serves as the Global Head of Media Investment & Best Practices at HP, after previous leadership roles including Head of Performance & Programmatic at PHD. They have also contributed to academia as an Associate Professor in various Digital Marketing programs.
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