Eric Larsen

Eric Larsen is currently the Director of Strategy and Analytics at Hewlett Packard, where they specialize in category management, contract negotiation, sales tool development, ROI methods, and sales analytics. Previously, Eric held various roles including Commercial Information Manager at InBev and District Sales Manager at Labatt USA, where they managed the 2002 Winter Olympic project. From 1988 to 2001, Eric was the Sales Manager at Carlson Distributing Company and later worked as a Manager in Data and Analytics and Category Management at HP from 2008 to 2012.