Faten Ayach

Faten Ayach is currently the B2B Services Specialist Lead at HP, where they deliver innovative solutions across Africa with a strong focus on customer success and technology. They previously held roles in marketing and communication at Palmeraie Hotels & Resorts and served as a guest relations officer at notable hotels such as Sofitel and The Pearl Marrakech. Faten graduated with a Master's in Luxury Hospitality Management from Vatel Maroc and holds a Bachelor's degree in Business Administration with a focus on tourism. With extensive experience in the hospitality sector, Faten is passionate about creating memorable experiences for clients.