Federico Lagrange

Federico Lagrange currently serves as the Head of Brands & Sustainability Innovation for HP, where the focus is on creating personalized, sustainable digital packaging solutions to enhance brand purpose across the Americas. Lagrange has held various senior marketing and innovation roles, including Sr. Global Marketing Innovation Director for CSM Bakery Solutions and Senior Brand Shopper Marketing & eCommerce Lead for Kimberly-Clark Corporation. Additional experience includes leadership positions at The Safilo Group, Apple & Eve, Spectrum Brands, Bimbo Bakeries USA, Diageo, and Unilever. Lagrange is also a Board Advisor for the Argentine American Chamber of Commerce Southeast. Educational qualifications include a Masters in Management from London Business School and a degree from Mays Business School at Texas A&M University.