James Macdonald

James Macdonald is currently the DTG Central Category Manager for PC Gaming & Peripherals at HP, drawing on over ten years of commercial experience in the Gaming and Consumer Technology sector. Previously, they held positions such as Head of Global Web & E-commerce at HyperX and EMEA Digital Marketing Manager at Kingston Technology, where they executed digital marketing strategies and enhanced customer experiences. James’s academic achievements include an LLB (Hons) in Law from the University of Portsmouth and a MA in Business, Management, Marketing, and Related Support Services from Bath Spa University. Additionally, they earned a Diploma in Professional Digital Marketing from The Chartered Institute of Marketing.