Krystal Proffitt

Krystal Proffitt is an Executive Communications Lead at HP Inc., specializing in strategic communications that foster trust and drive business outcomes. With extensive experience in crisis communications and global corporate messaging, they have played pivotal roles during significant events, including crisis responses affecting over 50,000 employees. Krystal also founded Proffitt Media, where they produced over 1,500 podcast episodes, showcasing their expertise in content strategy and audience engagement. They hold a degree in Business Administration with a focus on Marketing from Texas State University.