Lamya Kassimi is a Senior Category Manager with over a decade of experience in category management, currently focusing on Hybrid Work solutions. Lamya began their career at Dell as an Account Manager from 2005 to 2007 and later transitioned to Disway, where they served as both an Account Manager and Product Manager between 2007 and 2014. Lamya's significant experience continued at HP from 2014 to 2023, where they held various roles including Hybrid Work Solutions and Peripherals Category Manager for France, and Consumer PC Category Manager for North West Africa & Islands. In terms of education, Lamya earned a Master’s degree in Marketing from ISCAE in 2014 and a Bachelor’s degree in International Management and Commerce from Ecole Supérieure de Gestion in 2004.
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