Lars Engbert is currently the Account General Manager at HP and has extensive experience in the IT and AutoID sectors. Lars has held positions such as Business Development Manager for Europe at SATO Europe and European Business Development Manager for Auto ID at TOSHIBA TEC EUROPE, as well as OEM Global Account Manager at Lenovo. They previously served as an OEM Sales Executive at Honeywell Security and an OEM Territory Account Manager at Motorola Solutions. Lars holds a Master's degree in Communication from the University of Münster, a Dipl.-Paed. in Clinical/Medical Social Work from Fachhochschule Münster, and an Executive Diploma in Managing Growth in Technology Firms from the University of St. Gallen.
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