Mari Ström

Mari Ström is an accomplished marketing professional currently serving as the Global Head of Growth & Integrated Marketing at HP Software & Services since July 2024. As a co-founder of Kovit and a GTM Advisor for Jelly Collective and PackageX, Mari brings extensive experience in revenue marketing as an advisor at RevSure AI. Prior roles include CMO at Canopy and SVP of Global Strategy and Field Marketing at fabric, where leadership in global marketing strategies played a crucial role in product launches and demand generation. Mari has also held significant positions at Suplari, Accenture, and Stash Hotel Rewards, focusing on brand development, marketing automation, and partner marketing. Educational qualifications include a B.A. in Communication from The Ohio State University and an M.S. in Marketing from Franklin University, along with executive leadership certifications from the University of Illinois Urbana-Champaign.