Paul Yoo is a Retail, Go-To-Market, and Shopper Marketing Leader with extensive experience in building and leading teams focused on enhancing the shopper experience. They possess expertise in organizational development, cross-functional collaboration, and omni-channel marketing, with a significant track record across global markets, including roles at G2 Korea, Saatchi & Saatchi X, and Samsung Electronics America. Currently, Paul serves as the Global Retail Experience & Program Management Director at HP, overseeing initiatives to improve retail experiences and sales conversion. Their education includes a degree from the University of Technology Sydney.
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