Paula Comes Ahedo

Paula Comes Ahedo is the Director of Strategy, Customer Experience, and Program Management at HP, where they develop strategies for business transformation and enhance customer experiences. Previously, Paula held various roles, including Marketing Manager at Applus+ and Product Manager at Schneider Electric, before advancing to senior management positions at HP, where they managed product portfolios and strategic planning. Paula earned a Master of Business Administration from ESADE Business School and has multiple degrees in business and engineering from renowned institutions.