Pooja Basu

Pooja Basu is an accomplished marketing professional with extensive experience in leading consumer marketing efforts across various industries. Currently serving as Principal - Consumer Marketing Leader at HP from April 2021 to November 2024, Pooja has held key marketing roles including Marketing Market Leader for Consumer Printers and Country Marketing Manager. Prior to HP, Pooja contributed to the success of iconic brands as Brand Manager for Smirnoff and Reserve Brands at Diageo from September 2018 to April 2021, and as Brand Manager at Star TV from May 2016 to July 2018. Pooja also founded Livefree Cosmetics, which features brands 'Terra' and 'Haute!', from June 2013 to March 2015, and served as Team Lead Assurance (IT) at SPAN & Associates from June 2011 to August 2013. Pooja holds an MBA in Marketing from the Indian School of Business and a Bachelor of Commerce from St. Xavier's College, Kolkata.