HP
Pooja Basu is an accomplished marketing professional with extensive experience in leading consumer marketing efforts across various industries. Currently serving as Principal - Consumer Marketing Leader at HP from April 2021 to November 2024, Pooja has held key marketing roles including Marketing Market Leader for Consumer Printers and Country Marketing Manager. Prior to HP, Pooja contributed to the success of iconic brands as Brand Manager for Smirnoff and Reserve Brands at Diageo from September 2018 to April 2021, and as Brand Manager at Star TV from May 2016 to July 2018. Pooja also founded Livefree Cosmetics, which features brands 'Terra' and 'Haute!', from June 2013 to March 2015, and served as Team Lead Assurance (IT) at SPAN & Associates from June 2011 to August 2013. Pooja holds an MBA in Marketing from the Indian School of Business and a Bachelor of Commerce from St. Xavier's College, Kolkata.
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HP
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HP, also known as Hewlett Packard, is one of the largest technology companies in America. They offer a product and service portfolio of personal systems, 3D printing solutions, and printers. HP was founded in 1939 by Bill Hewlett and Dave Packard in Palo Alto where their headquarters still operate today. They bonded over the American culture of sound film and later went on to further their understanding in electrical engineering. Built in their garages, an Oscillator was made to test sound equipment and then went on to prepare movie theaters for the screening of popular Disney movie, Fantasia. Today, roughly 80 years later, they provide various technology solutions to small and medium-sized businesses, enterprises, government, and health and education sectors. Within their personal systems category, they sell products such as laptops, desktops, gaming PC's, business laptops, business desktops, and workstations. Their printers and 3D printing solutions group offers products such as home printers, home office & business printers, enterprise printers, scanners, managed print services, and large-format printers. Additional accessories include mice, keyboards, webcams, docks & hubs, bags, and many others. In addition to personal systems and printers, they offer business solutions to their customers such as built-in hardware security, collaboration tools, digital workspaces, industry solutions, business services, consumer services, and retail solutions. They are most known for their laptops, LaserJet and InkJet printers, and the mobile applications that make printing more accessible and user-friendly. More generally, they are unique in the way they scale their products for a broad spectrum of customers.