Pooja Basu is an accomplished marketing professional with extensive experience in consumer marketing and brand management. Currently serving as Principal - Consumer Marketing Leader at HP since April 2021, Pooja has excelled in various leadership roles, including Marketing Market Leader for Consumer Printers and Country Marketing Manager. Previous experience includes brand management for Smirnoff and Reserve Brands at Diageo and significant contributions to marketing campaigns at Disney Star, where Pooja was instrumental in launching the top Hindi GEC channel, Star Bharat. Pooja is also the founder of Livefree Cosmetics, which includes the organic beauty brand Terra. Educational credentials include an MBA in Marketing from the Indian School of Business and a Bachelor of Commerce from St. Xavier's College, Kolkata.
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