Regina Gorbacheva is an experienced marketing professional with a career spanning over 18 years, currently serving as the CEE Print Marketing Lead at HP since December 2005. Regina has a proven track record in leading marketing activities across Central and Eastern Europe, focusing on both B2C and B2B segments while driving category leadership and business growth. Previous roles at HP include Growth Programs & Analytics Lead, Print Marketing Lead for Eastern Europe, the Middle East and Africa, and Head of Marketing for Eastern Europe and Russia. Regina has also held positions at Pantech as a PR Manager and at PRP Group as an Account Executive. Academic credentials include an MBA with distinction from Hult International Business School and a certificate in Artificial Intelligence from MIT Sloan School of Management.
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