Richard Bus

Richard Bus is currently the Head of Commercial Channel Programs NE at HP, where they lead initiatives across various regions including the UK&I, Benelux, Nordics, and DACH. They have a proven track record in business development and have structured cross-border channel marketing programs within sales organizations. With a strategic mindset and a focus on business process improvement, Richard has built high-performance international teams while championing an omnichannel approach. They previously held multiple roles at HP and Ergotron, contributing to channel marketing and partner program management.