Roy Ben-Shaul

VP Data Science And Engineering, GTM at HP

Roy Ben-Shaul is an accomplished professional with extensive experience in data science, analytics, and engineering across various industries. Currently serving as VP of Data Science and Engineering at HP, Roy leads a global organization focused on developing profitable machine learning products that empower decision-making through advanced technologies and data-driven insights. Prior roles include Senior Director of Data Analytics and Engineering at Expedia, where Roy managed a team optimizing sales and marketing strategies, and Director of Data Analytics and Revenue Management at Groupon, focusing on revenue optimization and customer engagement. Roy's career also includes significant contributions as a program manager at ING, a consultant at The Boston Consulting Group, and various software development roles at Expand Networks and RADVISION. Educational achievements include an MBA from the University of Michigan, a Bachelor of Science in Computer Science and Electrical Engineering from Tel Aviv University, and a Master of Computer Science in Machine Learning and Artificial Intelligence from Arizona State University.

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