Sandra Lai

Sandra Lai has extensive experience in business development and sales within the technology sector, currently serving as the ANZ Channel Services BDM at HP since May 2014. Throughout the tenure at HP, Sandra has focused on enhancing sales and service delivery through partner enablement and development of manageability services. Previous positions include various roles at Datacom, where responsibilities spanned account management, business development, and strategic sales processes aimed at driving profitable growth. Additionally, Sandra worked at Corporate Express Australia, advancing from Sales Support to Account Manager. Educational qualifications include a Bachelor's degree in Business Marketing from Western Sydney University and an Associate Diploma in Business Accounting from TAFE NSW.