Scott Basford is an international executive with extensive experience in e-commerce and retail across Asia Pacific, Europe, and The Americas. They held various roles at Hewlett Packard (HP), including IT Director for hp.com and Regional Head of Retail for Asia Pacific, where they successfully launched HP’s first D2C online stores in multiple countries. Scott oversaw significant P&L responsibilities and led transformation initiatives, building substantial online businesses in collaboration with major platforms like Alibaba and Amazon. They earned a Bachelor of Applied Science in Computer Science and a Bachelor of Business in Accounting from Monash University.
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