Sonali Gupta

Sonali Gupta is a seasoned professional with over 14 years of experience in CRM and loyalty, currently serving as the CRM Lead for APJ at HP. Previously, Sonali held various roles in renowned companies such as American Express, Sephora SEA, and Tata Teleservices Ltd., where they successfully drove customer engagement strategies and business efficiencies. As a Managing Partner for Vian Label, they oversaw operations and brand management to enhance profitability and business expansion. Sonali’s academic background includes an MBA in Marketing and Strategy from the Management Development Institute and an exchange program at the Rotterdam School of Management.