• HP

Sylvia Hansen

Consumer Category Lead Middle East & Africa

Sylvia Hansen is a seasoned marketing and category management leader with over two decades of experience in multinational companies. Currently serving as the Consumer Category Lead for HP in the Middle East and Africa, they previously held significant roles at Microsoft, Logitech, and Samsung Electronics. With a strong foundation in data-driven decision making, Sylvia specializes in shaping category strategies and has successfully led cross-functional teams to achieve sustainable growth. Sylvia holds a Bachelor of Commerce degree from Ryerson University and is currently pursuing Level 2 certification from the Wine & Spirit Education Trust.

Location

Dubai, United Arab Emirates

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