Taj Alavi

Svp, Global Marketing at HP

Taj Alavi serves as the Senior Vice President of Global Marketing at HP, leading the marketing initiatives for a $30 billion personal systems business unit. Previously, Taj held the position of Vice President and Global Head of Marketing at Spotify, overseeing marketing efforts across 180+ countries for music, podcasts, and audiobooks. Taj has also advised companies such as Plenty and Lunya, and held significant marketing roles at Uber, Nike, Instagram, Intuit, RingCentral, and The Clorox Company. Taj holds an MBA from Boston University and a degree from the University of California, Davis.

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