Hpanov-Digital is a senior performance marketing consultancy working with e-commerce and B2B companies that run meaningful advertising budgets and expect their media spend to drive profitable growth.

The practice is built around a single operating principle: the person who wins the business is the person who runs the accounts. No account manager layer, no junior team executing strategy, no handoffs between sales and delivery. Every engagement is led directly by the principal consultant.

Focus areas:

→ Meta Ads and Google Ads strategy, structure, and day-to-day optimization
→ Measurement infrastructure — GTM, server-side tracking, conversion architecture, IAB TCF v2.3 compliance
→ Account restructuring and recovery on inherited underperforming setups
→ Fractional media leadership for scaling e-commerce and B2B brands
→ Go-to-market paid media strategy for new channels and categories

The optimization frame across all engagements is profitable growth — scaling revenue at unit economics the business can sustain. Key metrics include POAS, MER, and CAC/CLTV ratios alongside top-line volume, because platform-level ROAS on its own routinely disguises whether growth is real or subsidized.

For larger organizations, Hpanov-Digital operates as fractional media leadership, effectively functioning as an outsourced head of paid media, with direct reporting to founders and C-level.

The practice has cumulatively managed over €2M in Meta Ads and Google Ads media budget for e-commerce and B2B brands across Bulgaria and the wider region. Engagements are selective and capacity is deliberately capped.

Learn more: hpanov-digital.com

Hpanov-Digital

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Hpanov-Digital

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