Jenna Hess is a data-driven marketing leader with over 17 years of experience in B2B and B2C organizations across various sectors, including CPGs, financial services, retail, and healthcare. Currently serving as the Head of Growth Marketing at H&R Block, Jenna brings a proven track record of driving results through digital strategies, demand generation, and customer loyalty initiatives. Previously, they held leadership roles at CVS Health, where they directed loyalty and personalization efforts, and at American Express Business, where they managed digital acquisition and demand generation teams. Jenna's educational background includes a Bachelor of Science in Marketing and Management from New York University's Leonard N. Stern School of Business.
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