Jon Mercer

Jon Mercer is a Lead Web Analyst at H&R Block, responsible for strategizing and optimizing digital data analysis using advanced tools within the Adobe Experience Platform. With over 14 years in marketing, they have demonstrated success in enhancing customer engagement through data-driven strategies and collaborative stakeholder relationships. Previously, Jon held key roles at companies such as Barkley, where they managed digital engagement, and Evergy, where they led web analytics and SEO strategies. They possess a solid foundation in technical marketing, project management, and team leadership, contributing to numerous successful large-scale campaigns across various industries.