Joachim Cruus is a motorcykeljournalist and photographer with over 20 years of experience in motorcycle journalism and photography. Cruus led projects from idea to execution, organized B2B events, and produced content for the automotive industry. Cruus currently serves as Redaktör Fotograf Sälj Event B2B Logistik Social Media at MC-Cruus, as Special-Specialist in Försäljning and Produktspecialist i Motorcyklar at ALTERNATIV 1 MOTORCYKLAR I KALMAR AB, and as Ordförande at BRF Blå Port (HSB), and has been a professional photographer and Bildchef at Albinsson & Sjöberg since 1999. Previously, Cruus was a motorcykeljournalist and Testchef at Allt om MC Magazine (2000–2023) and a Konsult Motorcykel Specialist for Triumph Motorcycles Limited in 2023.
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