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Adam Denney

Senior Product Owner

Adam Denney is an experienced professional in product ownership and CRM solutions, currently serving as a Senior Product Owner and CRM Business Analyst at HSBC since October 2019. Prior to this role, Adam held various positions including Director at FDS Ltd from April 2002 to April 2025, and CRM Business Analyst at Rathbone Brothers Plc from August 2017 to September 2019. Adam's extensive background includes roles such as Dynamics CRM Solution Consultant at G4S and British Medical Association, CRM Programme Manager and Dynamics CRM Consultant & Project Manager at Spotlight, as well as CRM Architect and Microsoft Dynamics CRM Consultant at Gap Consulting Ltd. Adam also contributed as a CRM Business Analyst for Barclays Wealth.

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