Adam Forde is currently the Head of Pricing, Planning and Performance at HSBC, where they focus on enhancing financial strategies within the organization. Previously, they held key finance roles, including Finance Manager at Compass Group UK & Ireland and Business Planning Manager at Sony. Adam's experience also includes serving as Head of Financial Planning & Analysis at Leasedrive and UK FP&A Lead at Vue Entertainment. They earned an MBA from the University of Manchester and an LLB(hons) from the University of Birmingham.
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