Adam Szmidt is a Digital Experience Maker specializing in product design, design systems, AI, automation, and no-code solutions. Adam has held various roles, including Senior Product Designer at ALDI Nord Group in 2025 and Principal Design System Designer at Keyloop from 2024 to 2025. Adam's previous experience includes User Experience Designer positions at UEFA and Rossmann Polska, where they conducted product discovery and improved user interfaces. Adam also founded Exonic, a digital experience agency, and has contributed to educational programs as a University Lecturer at Wyższa Szkoła Biznesu w Dąbrowie Górniczej. Currently, Adam serves as a Senior User Interface Designer at HSBC, focusing on enhancing customer-facing website components.
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