Adelaide A.

Adelaide A. is a self-motivated researcher with five years of experience in quantitative and mixed-methods studies, currently serving as a Senior Researcher at HSBC, where they shape mobile banking experiences. Previously, they have led research studies at Techtronic Industries, identifying user needs across Asia and EMEA, and have conducted user research at Zing, a fintech startup. Adelaide has also contributed to academic research as a Research Assistant at The University of Hong Kong, involved in multiple publications regarding social issues. They hold an MSc in Social Research Methods and Statistics from The University of Manchester and a BSc in Geography and Planning from Cardiff University.