Adeline Chew

Adeline Chew is the Head of Marketing for Wealth and Personal Banking at HSBC Malaysia, where they leverage their extensive experience in consumer banking and fintech. Previously, Adeline held prominent roles including Head of Consumer Lending at Grab, CEO of Alipay Malaysia at Ant Group, and Head of Credit Cards Product Management at United Overseas Bank Limited. Adeline's entrepreneurial spirit shone through as the Head of Marketing and Business Development at their own start-up, Giat Perintis Sdn Bhd. Adeline's educational background includes a Bachelor of Arts in Finance, Accounting, and Management from the University of Nottingham.