Adrian W.

Adrian W. is a seasoned professional with extensive experience in commercial banking and digital marketing, currently serving as a Senior Manager at HSBC since October 2018. With a strong background in omni-channel digital sales and customer engagement, Adrian has led various initiatives focused on digital performance insights and competitor benchmarking. In addition to roles at HSBC, Adrian is the Director of 88Beans, a company that curates specialty coffee beans for Hong Kong subscribers, and has previously held managerial positions at Procter & Gamble and as a Strategy & Investment Advisor for a Family Office. As a co-founder of SparkGig, Adrian contributed to the development of an online marketplace for live performances. With a Bachelor’s degree in Accounting and Financial Management from the University of Waterloo, Adrian's expertise encompasses strategy formulation, market validation, and innovative solutions in retail and financial sectors.