Alejandro Muñoz Barajas

Alejandro Muñoz Barajas is a professional with over 22 years of experience leading teams and commercial strategies in the financial sector, with a comprehensive focus on products, insurance, marketing, and customer service. They have developed their career at leading institutions such as HSBC México and Principal Financial Group, achieving outstanding results in sales growth, productivity, and brand positioning. Alejandro held various positions, including Corporate Communication Manager and Brand Manager at Principal Financial Group México, as well as Divisional Manager of Insurance at HSBC. They also provided freelance consulting in traditional and digital marketing, public relations, and market research. Alejandro earned a degree in Business Administration from Escuela Bancaria y Comercial.