Amanda Macdonald is an experienced HR professional with a diverse background in risk management, culture development, and executive coaching. With significant roles at RBS, including HR Business Partner and Group Head of Risk Culture, Amanda has led teams in designing and implementing frameworks for culture measurement and risk management across large organizations. Prior experiences as Regional HR Manager at Halfords and interim Head of HR at Zero Waste Scotland complement a strong foundation in people strategy and organizational development. Amanda holds degrees in Human Resource Management, Science with Management Studies, and an MSc in Psychology specializing in Business, along with credentials from the Academy of Executive Coaching. Currently, Amanda serves as Culture Specialist and Executive Coach at Change Within Ltd, focusing on enhancing business success through people and culture initiatives.
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