Amos (Yen-Ti) Chang is currently the Head of Customer Research at HSBC, where they conduct extensive research projects that significantly contribute to the bank's profitability. With over 12 years of experience in market research and consumer insight, they possess strong business development skills and a proven track record in managing teams. Amos has previously held leadership roles at AdMaster, Kantar, and GigaMedia Limited, where they successfully led various marketing and research initiatives. They hold an MBA from the Rotterdam School of Management, Erasmus University.
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