Archit Saini is a Web Analytics and Optimization Specialist currently serving as the Conversion Rate Optimization Lead at HSBC. With previous roles including Senior Manager in Data & Analytics and Digital Messaging Experience & Sales Manager at HSBC, they have demonstrated expertise in implementing and reporting with tools such as Adobe Analytics and Google Analytics. Archit has also held positions at Adobe, Wave Infratech, and AIRCOM International, where they developed strong collaborations with digital marketing and CRM teams to drive data-informed decision-making. They earned a Bachelor of Engineering from the Institute of Technology and Management.
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