Behzad A.

Behzad A. is currently the Regional Manager of Incentive & Sales Performance for WPB at HSBC Bank ME, where they are responsible for the implementation and governance of sales incentives across the UAE and MENAT region. With a strong emphasis on leveraging analytics for effective decision-making, Behzad plays a key role in business performance tracking and incentive scheme management. They previously held various positions in business analytics within SABB and served in operational roles at American Express. Behzad obtained a Bachelor of Commerce degree with a major in Accounting and Statistics from the University of Karachi.