Belin Poh

Belin Poh is the Head of Brand & Marketing at HSBC Life Singapore, where they lead a team focused on driving brand awareness, governance, and business growth. With extensive experience in the financial services sector, Belin previously held senior marketing roles at Standard Chartered Bank, Singlife with Aviva, and Societe Generale Private Banking. They have a proven track record in brand building and growth strategy, underscored by their recognition at the Asian Experience Awards 2023 for Brand Experience of the Year in Life Insurance. Belin's career began in marketing communications at Amphenol East Asia Limited, and they have continuously advanced their expertise in customer-centric marketing initiatives.