Candace Tan

Candace Tan is the Head of ETF & Indexing Marketing at HSBC Asset Management, where they leverage their extensive marketing experience to deliver innovative ideas and manage global brands. They have previously held positions as an Account Director at both Ogilvy & Mather and MerchantCantos, and served as a Senior Strategist at Brand Union and Superunion. Candace's educational background includes a degree from Singapore Management University, which they attended from 2004 to 2008. Throughout their career, they have demonstrated a passion for branding, advertising, and digital influence.