Cheryl Lim

Cheryl Lim is an experienced professional in the financial services industry, currently serving as Vice President of Business Performance Management at HSBC. Previously, Cheryl held various leadership positions at Citi and DBS Bank, where they demonstrated expertise in business management, product management, and marketing strategy. Cheryl earned a Bachelor's degree in Commerce with a focus on Marketing and Information Systems from Curtin University of Technology, along with a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing. Their robust track record includes successful sales acquisition strategies and significant growth in client engagement and revenue.