Cheuk Shum is currently the Head of Marketing for HSBC Hong Kong, overseeing a diverse marketing agenda that spans both B2C and B2B sectors. Prior to this role, Cheuk spent 23 years at Standard Chartered Bank, advancing from Management Trainee to Head of Consumer, Private, and Business Banking Marketing. Cheuk holds a Bachelor of Science in Economics from the University of Warwick and a Master of Science in Real Estate Economics and Finance from the London School of Economics and Political Science. Cheuk is passionate about engaging with talents, brands, and agencies for collaborative opportunities.
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