Cindy Schafer is a Senior Proposition Manager for Global Personal Banking at HSBC, where they leverage strong leadership and solution design skills to drive innovative digital products. Previously, Cindy held roles as a Senior Business Analyst at Old Mutual South Africa and Deltatre, contributing significantly to digital banking initiatives and product roadmaps. With a background in graphic design and frontend development, Cindy has cultivated expertise in customer experience and digital engagement strategies through various positions in the tech and finance industries. They earned a Guide Leadership Development Program certification in Organizational Leadership from Old Mutual Finance and have completed multiple technical certifications.
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