• HSBC

CC

Coco EunKyung Cho

Global head, life cycle marketing - WPB

Coco EunKyung Cho is an accomplished professional with extensive experience in strategic marketing, partner management, and operations across various sectors. Currently serving as the global head of life cycle marketing at HSBC, Coco has previously held key positions at AIA, including director of partner management and lead for the Vitality program in Korea, where significant business model design and delivery solutions were implemented. Carl's background also includes influential roles at Standard Chartered Bank, Cigna, and IBM Global Services, emphasizing pricing strategies, marketing planning, and supply chain consulting. Coco holds a Bachelor of Arts in Mass Communication from Yonsei University and an MBA from INSEAD.

Location

Hong Kong, Hong Kong

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