Edward Hounsell is a hands-on marketing and product leader specializing in mobile banking, fintech, and digital payments. They currently serve as the GTM Proposition Lead for HSBC, managing marketing for the innovative mobile banking app HSBC Kinetic, where they drive product positioning, messaging, and customer engagement. Edward has previously held roles at notable companies such as Trust Payments, Ukash, and Aviva, focusing on product development, digital transformation, and customer experiences. They earned a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing and a degree in Marketing Management from Southampton University.
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