Erman K. is a UK-based Lead Product Designer with over 15 years of experience in shaping digital products and building design systems. They have led design initiatives across fintech, media, and SaaS, most recently at HSBC, where they defined global design standards utilized by teams in Europe and Asia. Erman emphasizes user-centric design, crafting experiences that balance logic and emotion while maintaining adherence to brand and accessibility principles. Their work has included developing comprehensive illustration and motion toolkits adopted by over 200 designers globally, enhancing design consistency and efficiency across multiple product teams. In addition to digital design, Erman explores physical prototyping, motion experiments, and 3D printing in their home studio.
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