Evelyn bin

Evelyn Bin is an experienced marketing professional with a strong track record in brand strategy and management across various sectors, including banking, wealth management, and healthcare. Currently serving as Vice President of Marketing and Brand Strategy Lead at HSBC since March 2020, Evelyn has previously held significant roles at organizations such as NETS, Thomson Reuters, Australia and New Zealand Banking Group, and OCBC Bank. Notable achievements include leading end-to-end marketing strategies to support business objectives in transaction banking and wealth management across the Asia-Pacific region. Evelyn began the career in corporate communications at National University Hospital, followed by teaching financial education at Phix New Media Pte Ltd, and has foundational experience in private wealth management with Fortis Bank. With dual Bachelor of Arts degrees in Professional Communication from RMIT University, Evelyn demonstrates expertise in strategic marketing, crisis management, and corporate branding.