Florence Cheng

Florence Cheng is currently the Head of Investment Content Strategy for Asia at HSBC Global Private Banking and Wealth. Previously, they served as the Director of Investment Content Strategy at HSBC Private Banking and held various marketing and business development roles across prominent firms including First Sentier Investors, Aberdeen Asset Management, AIG Investments, and HSBC Global Asset Management. Florence's career spans over a decade in the investment management industry, with expertise in Asia Pacific markets. They have also contributed to Pictet Asset Management in a business development and marketing capacity.