Geoff Layne is the Head of Customer Insight at HSBC UK Commercial Banking, where they lead initiatives to enhance customer understanding and experience. With a successful track record in the financial services sector, they have driven two organizations to the number one position in customer satisfaction through an insight-led approach. Geoff's expertise lies in developing customer-centric propositions, optimizing journeys, and influencing strategic decisions at all levels. They hold a BA (Hons) in Criminology & History from Lancaster and have previously held key roles at RBS and other leading institutions. In addition to their professional achievements, Geoff enjoys playing the drums.
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