Hayley Smith

Hayley Smith is a seasoned marketing professional with extensive experience in digital and commercial banking. Currently serving as the Senior Digital Manager at HSBC since May 2019, Hayley leads the Digital Marketing Channels team and oversees the strategic direction of the Commercial Banking public website for HSBC UK. Prior experience at HomeServe included roles ranging from Customer Marketing Manager to Strategic Marketing Manager - Digital, culminating in a solid foundation in customer acquisition and marketing communications. Earlier in the career, Hayley held key positions at Boxes & Stuff Limited, including Key Account Manager. Hayley is academically supported by a CIM Professional Certification in Marketing, Integrated Communications, and Digital Marketing from the University of Wolverhampton.