Heather Goh is the Head of Customers & Marketing for International Wealth & Premier Banking at HSBC Malaysia. They possess a successful track record in digital transformation, marketing, and innovation, with extensive experience across various sectors including telecommunications, banking, and airlines loyalty. Heather previously held key leadership positions at notable companies such as AirAsia, Maybank, and Celcom Axiata, where they drove significant growth and customer engagement initiatives. With a Bachelor's degree in Public Relations and a minor in Marketing from the University of Wisconsin-Eau Claire, Heather is recognized for their strategic expertise and creativity in enhancing customer value and business performance.
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