Jake Duddy is a Microsoft MVP and Data Platform expert with extensive experience in Business Intelligence and Power BI. Currently, Jake serves as a Power BI Subject Matter Expert at HSBC, where they optimize performance and develop reporting solutions. Previously, Jake worked as an Enterprise Data Architect at YouGov, where they significantly enhanced data processing efficiencies and created models for marketing attribution and project profitability. Additionally, Jake has held various roles, including Lead BI Specialist at Nationwide Building Society and Senior Solutions Engineer at Syneos Health. Jake is also a blogger and speaker focused on the Microsoft BI stack.
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