James Taylor is the Global Head of Data & MarTech Platforms at HSBC, where they currently lead digital marketing and innovation efforts. With a proven track record in various industries including travel, retail, and financial services, they have expertly managed digital channel mixes and enhanced user experiences. Taylor's previous roles include Marketing Innovation Manager and Digital Experience Manager at first direct, as well as Content Team Manager at Mamas & Papas. They hold a BA(Hons) in Marketing from The University of Huddersfield, earned in 2008. Additionally, Taylor is a qualified Scaled Agile Programme Consultant with extensive experience in agile methodologies.
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